๐ Validation Rules
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One email = One Contact record
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Search before create in automation
!
If duplicate detected, use existing
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Company name must be consistent
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Use dropdown of existing Groups
!
Consider LLC, Ltd variations
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One Opportunity โ One Lead
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One Deal โ One Primary Contact
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One Deal โ One Related Group
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100% Deals have Primary Contact
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100% Deals have Related Group
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100% Opportunities complete info
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Data Quality Checklist
๐ง Contact Quality
- 0 duplicate Contacts
- Valid email formats
- Primary Affiliation set
๐ข Group Quality
- <5% duplicate Groups
- Consistent naming
- Group Type categorized
๐ค Deal Quality
- 100% have Primary Contact
- 100% have Related Group
- 0 manual creation
๐ฏ Opportunity Quality
- Complete contact info
- 100% auto-creation success
- Approval completed